Lectures
Read the assigned journal article entitled, "Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study". After reading, you are to write a 3-4 page article reflection paper answering the following:
1) What is the basis of using predictive analytics for loyalty programs based on the article?
2) What kind of data was used in the case study? What elements of big data were presented?
3) How did the company in the article use predictive analytics to develop marketing goals? Provide specific numerical figures to support your answer.
4) What are 3 key take aways from the article that you found interesting about predictive analytics?
5) What do you believe the benefits are about loyalty programs for companies in regards to leveraging future predictive analytics in the telecommunications industry based on this case study?
This paper should be double spaced, times new roman, 12 Pt. Font, APA format, with a title page and reference page. The title page and reference page do not count towards the 3-4 page minimum. No use of ChatGPT or Generative AI allowed. Detection will be tracked on all submissions.
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